During their September 12th Keynote event, Apple opened with an emotional reminder of why so many choose their products and how they’ve been impacted or even saved by them. From rescue missions to disease detection, Apple wants you to know that their devices—specifically their watches—are more than just a way fun way to communicate or get notifications from your phone. Rather, they’re an integral way to stay healthier, safer, and in some extreme cases, live longer. What better marketing strategy can you think of?
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